July 22, 2019
Why Printed Brochures Still Make Sense
There are two types of proofs; a soft proof and a hard proof.
A soft proof is an electronic file, such as a PDF, that you look at on your monitor. We would normally send a soft proof when we have made graphic changes to a document or have created the piece from scratch. The soft proof allows the client to see the appearance of the finished piece. It is not used for color proofing.
A hard proof is a physical sample. This proof is an exact duplicate of what the finished piece will look like when printed. This is the clients chance to take a look at color, type treatment and spelling, as well as paper choice and size. It is important because it helps prevent unforeseen problems, which can then be corrected before going to print. This proof ensures that the client and printer are both in agreement that the piece is good to go.
Your approval on the final proof is assurance that you have looked over every aspect of our work and approve it as accurate. It benefits everyone if errors are caught in the proofing process rather than after the job is completed and delivered. If you choose to skip the proof and you find an issue after printing is complete, we can work with you on pricing for re-printing, however it is your responsibly to supply an accurate file that has no typo’s or missing/low resolution images. We always make our best effort to look for obvious problems and will notify you if we see anything before we print, however it is often difficult to spot errors when the piece was designed by someone else.
At Rhino Digital Printing, we always provide a hard copy proof free of charge with all orders. We strongly believe that printing proofs ensure a successful outcome, so we provide them for every job.